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African-American Crowned Disney Princess

Cinderella's glass slipper, Jasmine's magic carpet ride and Ariel's first steps on land were the Walt Disney princess stories that captured many young girls' hearts over ten years ago. Of the nine Disney princesses, there has never been an African-American princess-until now. On Dec. 11, Disney will introduce in theaters nationwide, their first African-American princess in "The Princess and the Frog." 

"This is very liberating for black women and also just women in general," said the liason of DePaul's Black Student Union, Demetrius Upchurch, who graduated last year. "This is definitely a step forward in terms of how young girls of African descent look at themselves."

The fairytale's prince is Caucasian, voiced by Brazilian actor Bruno Campos. 

"Disney wants to sell this movie," said Upchurch who said he believes the princess and prince are a biracial couple for marketing reasons. "Disney was probably thinking it might be too much to have a black princess and a black prince because it could then be seen as a cartoon for black people and alienate the movie to a narrowed audience," said Upchurch.

"I think it's positive to have a biracial couple. Now let's see if they end up together in the end of the movie," said Barbara Speicher, an associate professor of communications at DePaul. "That seems to be a theme with biracial couples in animated films; something comes up in the end and they break-up. 

Disney said Princess Tiana, who is voiced by Anika Noni Rose, is based on the values of self-confidence and independence and "is always ready to roll up her sleeves and do the hard work that will help inspire her community."

"Maybe Disney has finally done something right for a change," said Selma Jackson, a McKinley Park resident and mother of two. "If the princess does in fact have a more independent and stronger character than the princesses in the past, this might finally be a Disney movie I am not hesitant to take my daughters to see."

But even if it seems as though Disney is making a move in the right direction, viewers should still be prepared for the possibility of disappointment.

"Animated princesses of color tend to be more sexualized, more voluptuous and reinforce many racial stereotypes," said Speicher. While Speicher said she believes it is positive to have an African-American princess, she will be looking out for these racial stereotypes. 

"If Princess Tiana is more mature and womanly which leads her to being more sexually active, then that is playing to what other Disney movies have done in the past," said Speicher. "If that is the case then the movie is probably going to be leaving the same impressions on children that previous ones have left."



The movie has received some criticism for being stereotypical to African-Americans due to characteristics such as Princess Tiana's dialect, wide-hips and wig. The movie also features a Voodoo priestess fairy godmother.

"The Voodoo is a part of black culture," said Upchurch. "I think some people have this idealistic way of how they want to be represented. But there are different ways. We have different facial features, and I think it would be unfair to represent any person in a certain way."

"There is a lack of diversity of the way people of color are portrayed. The more diversity there is, people become less prone to stereotyping," said Upchurch. 

There needs to be more diverse images of black people so that people won't become angry at the particular ways they are represented.

The movie was originally supposed to feature Maddy, a black chambermaid working for a spoilt, white Southern debutante. The original storyboard was believed to have been torn up after criticism that Maddy's character was a subservient role with echoes of slavery. The film was originally titled, "The Frog Princess," but changed when some interpreted it as a slur.

This is not the first time Disney's multicultural movies have been met with racial skepticism. In 1993, Disney's Aladdin was protested from Muslims who said the film depicted the Middle East as barbaric. The opening song, "Arabian Nights," sang, "I come from a land, from a faraway place, where the caravan camels roam, where they cut off your ear if they don't like your face; it's barbaric, but hey, it's home."

Princess Tiana will be the forth Disney princess of color, joining Jasmine, Pocahontas and Mulan. 

Disney began grouping the Disney princesses together in 2000. The Disney princess franchise has grown from $300 million in global retail sales at the time of launch and is projected to reach the $5 billion mark by Disney Consumer Products. 

While the traditional "Princess and the Frog" fairy tale took place in a country with a monarchy, Disney changed the tale's setting to the French Quarter of New Orleans. 

"I think that it is perfectly acceptable to change a story's setting, especially a fairy tale so that children are more easily able to relate to the main characters," said Jackson.

The "Princess and the Frog" is returning to the traditional 2-D, hand drawn style of animation that was once used to illustrate the former Disney princesses. 

"Assuming Disney has learned from its mistakes, our children are finally going to have a princess worth idolizing," said Jackson. "If the princess is confident and if she is independent, then I think we, as women of color, may finally have some positive role models for our girls."
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October’s Pink Brings a Different Kind of Awareness

As we find ourselves in the midst of Breast Cancer Awareness Month, we find ourselves surrounded by products displaying the pink ribbon for breast cancer.  Corporations have covered everything from soup cans to Mustangs in the color pink in an effort to help support breast cancer.  Breast cancer advocates are warning consumers that the incentives of many of these corporations may not be as good-hearted as they appear.
This advertising technique, called cause marketing, is a marketing strategy where charity is used to increase profits.  Research from Cone Communications, a Boston consultancy, showed that 79 percent of consumers would likely switch to a brand that supports a cause, all other things being equal.
            “This is nuts,” said breast-cancer patient, Jeanne Sather, 54.  “Companies will take out an advertisement in a major magazine to tell you about their great donation, and the ad might cost more than the donation,” said Sather.  “This is fairly typical.”
            Sather said cause marketing exploits women who have breast cancer and she said she urges women to boycott any product that displays a pink ribbon on it.  Her Seattle-based blog, The Assertive Patient (assertivepatient.com), features her “Boycott October” campaign where she recommends that people stop buying pink ribbon products.  
                Many organizations have produced “pink products,” and have promised to donate part of the item’s proceeds towards a breast cancer foundation.  Angela Wall, the editor of Breast Cancer Action said that consumers need to be aware that the portion of the product’s profit that the corporation donates is often very slim.  Many corporations have a donation maximum that puts a cap on the money raised at a certain point.  The money that is raised after this point goes to the corporation, rather than the charity. 
                While some companies are required to inform its consumers that they have a maximum, many corporations have found loopholes around it and therefore pocket the excess charity money keeping it in the corporation’s back pocket.
New Balance reached its $1 million per year maximum over the past two years.  The company is partnered with the Susan G. Komen foundation, which insists that its corporate partners inform consumers when they have reached their donation maximum.  However, New Balance said in a statement that it does not inform their consumers after they have reached the cap. 
            While the effectiveness of cause marketing has become a debate, companies claim it nonetheless triggers awareness.  Last month, the Pink Ribbon Produce campaign used in-store promotions to drive breast-cancer awareness through produce at participating stores.  The participating stores were decorated with a pink ribbon indicator.  But not everyone believes that generating awareness will help the breast cancer cause. 
            “Awareness is over-rated,” said Sather.  “This is the fall-back position these organizations and companies take when they can’t defend their positions.”
“If shopping could cure cancer it would be cured by now,” said Wall. “We don't need more awareness; we need action to stop the causes of breast disease.  Awareness is not the same as working to end the epidemic.”
The “watchdogs of the breast cancer movement,” as the BCA call themselves, formed “Think Before You Pink,” a project designed in response to the growing concern about the number of pink ribbon products on the market.  The campaign encourages people to ask “critical questions about pink ribbon promotions” and calls for more transparency and accountability by companies that take part in breast cancer fundraising. 
According to Think Before You Pink, many companies that raise funds for breast cancer also make products that are linked to the disease. 
Yoplait’s pink-lidded yogurt, which was marketed to help raise money for breast cancer, was once made with dairy stimulated with the hormone rBGH.  This is an artificial hormone that is given to cows and is linked to breast cancer and other health problems.  Following the public’s demand, General Mills stopped putting rBGH in Yoplait yogurt.  One-third of the dairy companies are still using the artificial hormone to stimulate milk production, said Wall. 
On Sunday, October 18, The American Cancer Society will be holding the Making Strides Against Breast Cancer Walk between Lawrence Avenue and the Lakefront.  Dana Morris, the Chicago Walk Manager, said the ACA has a list of criteria the companies that sponsor the walk must have.  DePaul University’s softball team has formed a team for the event.
 “Ninety six cents of every dollar raised goes towards our mission of breast cancer research, education, advocacy and services for patients and their families,” said Mills.  “All of the money that is raised in Illinois stays in Illinois.”
“People should be very cautious,” said Wall.  “When you purchase a product that claims to be ‘for breast cancer,’ be aware of where the money is really going, who it is helping, and who the real beneficiaries are.”
            An estimated 240,000 women are diagnosed with breast cancer every year.  Breast Cancer Awareness month has become an “awareness” that has different meanings for many.
“Please remember, breast cancer is a disease--not a marketing opportunity,” said Sather.


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Rachel Metea

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      I grew up in a small, rural town in New Hampshire when life’s unpredictability blew me to the windy city, where I am experiencing my early twenties. Currently living in Merida, Mexico experiencing and studying a little bit of this and a little bit of that.
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